Building a Growth Reference Desk
I would like our community to build a reference package across all media focusing on growth and innovation. I would like each one of you to highlight at least 3 of the most powerful books, articles, blogs, etc. that have impacted your thinking. Please supply enough information for the community to easily find/purchase the reference. Also, include a very brief description of why the reference was important.
As an example, my list would include:
The Entrepreneurial Mindset, McGrath and MacMillan, HBR press—the best how-to book on growth
The Alchemy of Growth, Coley, Persues Books – a great summary of McKinsey’s growth practice
The Kellogg Driving Market Driven Growth blog -- just brilliant (a little humor) http://marketdrivengrowth.blogspot.com/
Please respond to the blog. I will get the results and collate them for the community. We can update this on a continuing basis going forward.
Friday, July 13, 2007
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