The entire history of management ideas can be seen as a series of answers to a few pragmatic queries.
by Art Kleiner and Nancy A. Nichols
https://www.strategy-business.com/feature/20-Questions-for-Business-Leaders?gko=e2585&utm_source=itw&utm_medium=20180222&utm_campaign=resp
An interesting article. Over the next three postings, I’ll summarize three of the questions. I urge going to the article to get a fuller picture.
HOW DO WE
WIN?
Build your knowledge,
appear weak while growing strong, and when you’re ready, strike decisively.
“He will win who knows when
to fight and when not to fight. He will win who knows how to handle both
superior and inferior forces. He will win who, prepared himself, waits to take
the enemy unprepared.” Sun Tzu, The Art of War, 500 BC
Plan for your plans to
fail.
The “fog of war” means that
strategists must continually contend with chance and emotion. Prussian
General Carl von Clausewitz, On War, 1832
Become a monopoly.
American Telephone and Telegraph avoided
competition for 75 years by guaranteeing the U.S. government universal
telephone service in exchange for the sole right to a nationwide phone system. Theodore Vail, first president of AT&T (and
Alexander Graham Bell’s protégé) (1913–1982)
Build big
strategic-planning operations.
Hire experts — the more,
the better — put them in teams, and ask them to develop elaborate plans. It
worked for major companies in the 1960s, didn’t it? Kenneth R. Andrews
Diversify.
Hedge your exposure to the
business cycle, combining diverse businesses and
relying on your own expertise to hold them together.
Gulf + Western, Hanson, ITT, Jardine Matheson, Mitsubishi, Tata
Group, and others
Stake out a competitive
position.
Choose a strategy
defensible against “five forces”:
substitution, competition from established rivals, competition
from new entrants, bargaining power of suppliers, and the bargaining power of
customers.
Michael Porter, seminal
theorist of the positioning school of strategy and author of Competitive Strategy, 1980
Compete on core
competencies.
Develop a “bundle of skills
and technologies” for an edge. C.K. Prahalad and Gary Hamel, “The Core Competence of the
Corporation,” Harvard Business Review,
1990
Execute excellently.
Focus your top leaders’
attention on operational prowess: Become a high-performance company. William
Abernathy and Robert Hayes, “Managing Our Way to Economic
Decline,” Harvard Business Review,
1980
Larry Bossidy and Ram Charan, Execution, 2002
Larry Bossidy and Ram Charan, Execution, 2002
Let a thousand flowers
bloom.
Try as many options as
possible. Embrace those ventures that work, discard those that don’t, and
adjust your strategy rapidly as circumstances change. Henry
Mintzberg, The Rise and Fall of Strategic
Planning, 1994
Compete ruthlessly.
Make yourself stronger by
taking advantage of your competitors’ weaknesses. George Stalk and Rob
Lachenauer, Hardball, 2004
Keep asking, “Why does the
world need this company?”
Leaders become better
strategists by engaging in conversations about the purpose of the company. Cynthia Montgomery, The Strategist: Be the Leader
Your Business Needs, 2013
Close the gap between
strategy and execution.
A truly winning company is
coherent: It manages itself around a few differentiating capabilities — and
integrates them with every aspect of strategy and execution, across everything
they do. Cesare Mainardi and Paul Leinwand, The Essential Advantage, 2011,
and Strategy That Works,
forthcoming, 2016
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