Monday, March 19, 2018

Reflecting on our Innovation Practices
by Paul Hobcraft

Very interesting article

Innovation has been rapidly changing and much of its basics have been swallowed up by some newly defining frameworks that have raced up to the top of the innovation agenda. They have driven much of our thinking and reacting. It is right that we all respond to these but we often forget much of the rest of what innovation needs to be built upon.
 Doesn’t the innovation needle keep shifting constantly?The basics of innovation still form around building the engagement, leadership, and involvement, in constructing a culture, the climate and environment needed, so as to allow innovation to evolve and thrive. Then there is that need for a constant investment in people, in our networks and relationships, that all need to come together. These are the foundation to build innovation capacities. 
Then, we have the investments in structures, systems, and governance, making sure these are flexible and robust enough to make what we work upon, as responsive, agile, adaptive, exploitative and exploratory. All coming together so we can end up with great new ideas, things and most importantly, in winning successful concepts that grow our business. The shifts taking place around innovation have been significant in their impact. The shifts taking place has been hugely shaped by how digital transformation continues to grow in its importance. how it is influencing much that is surrounding innovation, as it continues to disrupt in faster, demanding ways, where it deconstructs and then, it is forcing us to reconstruct our innovative thinking, so as to gain from all this transformation occurring all around us. The other real forces of innovation change in this relatively short period have come from a great explosion of Lean Management principles and practices and the incorporating of Design thinking  (embodied in MDG and our class at Kellogg) into our work. Both of these are being rapidly embraced by our organizations, large and small. How these are fully and successfully integrated remains a challenge for most to resolve today.

The raw power of knowledge needs harnessing and translating It is this ‘raw’ power of technology, pushing the flow of knowledge and exploiting the different social mediums that are swirling around us, with many suggested designs and frameworks that need deeper capture and translation, so as to extract new value.We all need to think through the value of the pivot, prototype, the constructing of minimal viable products and rapid experiment and design to increase in focus, so as to accelerate innovation discovery and delivery.We are learning faster, shutting down what does not work as we go, adapting faster than before with our innovative concepts, by being engaged and constantly informed by customer needs.