Rather than seek increased revenues and profits by expanding products and markets, companies should follow a seven-step strategy for achieving more with less.
by Sanjay Khosla and Mohanbir Sawhney
This is a fabulous article that offers a great approach to growth. It is completely consistent with the processes we have talked about and offers an excellent case study. The following chart highlights their approach but I STRONGLY urge you read the full article. I feel so strongly about it that we will include it as part of our Driving Organic Growth Executive Ed. class at the Kellogg School.