On February 1 of this year, I highlighted some of the underpinnings of Steve Job’s approach to innovation and promised this tutorial.
Competitors must compete against the business system, NOT just a given offering!
Here is my brief summary of Apple's Innovation Radar business system. If you have additional thoughts, please share them
“Apple products are known for being stylish, powerful and pleasing to use. They
are edited products that cut through complexity, by consciously leaving things
out — not cramming every feature that came into an engineer’s head, an
affliction known as “featuritis” that burdens so many technology products”
iTunes will have to be renamed. This is where they connect to their consumers to purchase anything from music, to e books, TV shows, applications (this is revolutionizing many aspects of our lives with over 100,000 and counting), etc.
Apple stores is where you can meet an Apple expert to buy and/or help with all their products
Most importantly, they reached a point where they can be considered the standard as evidenced by the number of third parties developing products to be used on their platforms.
Value capture: like Amazon’s one touch purchase system, Apple established a safe and VERY easy way to purchase items on their iTunes platform. Once your established in their system, it is effortless.