Finding Opportunities in Business Model Innovation

By Rita Gunther McGrath

The European Financial Review June - July 2011

As the title implies, business model innovation is a critical component to sustained growth. I strongly urge reading the paper for fabulous insights from Prof. Rita McGrath. As a teaser, below is an evaluation she developed to ascertain the strength of your current model. If you fare poorly, you may want to consider deploying the insights from this article. As always, the key is creating real competitive separation.