Monday, September 26, 2011

The Brand Story

Lynda Resnick, Vice Chairman of Roll Global (a relatively little known, $3B consumer company driven by brand strategies), describes what it takes to lead global brands such as POM Wonderful, Teleflora, and FIJI Water - and how important a "brand story" is to the success of your business.

This is a worthwhile 14 minute video with powerful insights on creating strong brands and strong leadership.

1 comment:

Rafael said...

Powerful Insights as you said Bob. I found very relevant to our company that hiring could be the most challenging, dificult part of management and I agree with Ms. Resnick that passion, attention to details (willing to dig deep) and not having such a big ego are all key to get the right people and maked them part of our teams. Regards, Rafael