Underpinning of Driving Organic Growth Blog

by Robert Cooper

After much investigation I found four critical components of a successful corporate innovation effort and have tagged the posts in this blog appropriately.

The Critical Role of Leadership
Leadership must frame the overall innovation effort; make the critical resource decisions in a transparent fashion; clear any obstacles that would impede momentum; legitimize the initiatives within the corporation; and, play a major role in setting the climate for innovation.

The Importance of an enabling Corporate Climate
Corporate Climate deals with the: cultural barriers to growth through innovation; the skills required; the incentive systems to create the right behavior; the managing systems and attitude. We have found that managing business risk is an absolutely critical component to a successful, sustainable innovation effort.

Sources of Ideas
Ideas are of course the basis for innovation. Where they come from is changing dramatically. We will discuss this thoroughly going forward. However, you will fall way short if all you do is generate ideas.

The Importance of Process
Process is the final component to a successful innovation effort and we will share what different companies have tried. Within this group there are sub-groups of Managing Uncertainty, Being Ambidextrous and Creating Competitive Separation.

Wednesday, November 27, 2013

The Tools That Can Make You a Better Innovator

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Tremendous insight and I STRONGLY urge you to read the article.

As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Customer immersion labs, rapid prototyping, social media dashboards—these are just a few of the digital tools that your company may be using, or considering using, to improve its innovation performance. And I do mean “just a few.” In fact, a broad array of tools are available to you across the innovation life cycle, from collecting customer insights to generating ideas to designing new products, and, finally, to tracking products’ success after launch. A new interactive graphic from s+b enables you to explore this landscape.