Wednesday, November 27, 2013

The Tools That Can Make You a Better Innovator

Tremendous insight and I STRONGLY urge you to read the article.

As part of the 2013 Global Innovation 1000 study, Booz & Company surveyed executives at more than 350 companies around the world to learn more about the digital tools that are transforming innovation. Our results show that at the development phase, productivity tools have reached maturity—most are widely used and effective. In other phases, particularly the front end of the innovation process, companies are experimenting with new marketing and customer insight tools that have game-changing potential.
Customer immersion labs, rapid prototyping, social media dashboards—these are just a few of the digital tools that your company may be using, or considering using, to improve its innovation performance. And I do mean “just a few.” In fact, a broad array of tools are available to you across the innovation life cycle, from collecting customer insights to generating ideas to designing new products, and, finally, to tracking products’ success after launch. A new interactive graphic from s+b enables you to explore this landscape.

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