I think the digital marketplace is an excellent test bed for understanding the challenges facing all companies with respect to growth. The “great” thing about this marketplace is that breakthrough technologies create such rapid, dramatic changes that you don’t have to wait long to see the impact on companies who are not paying attention. HOWEVER, it is a HUGE mistake for companies not in this position to think they are immune to the same underlying forces that albeit may not be a dramatic or as fast but do equal damage.
In our Kellogg classes on Driving Organic Growth through Innovation we initially discuss the critical barriers to growth:
Over the next postings, I will demonstrate the impact of these barriers using the recent press on Microsoft. I will pace the postings a few days apart vs. once a week to maintain continuity.