Driving Organic Growth and Innovation

Underpinning of Driving Organic Growth Blog

by Robert Cooper

After much investigation I found four critical components of a successful corporate innovation effort and have tagged the posts in this blog appropriately.

The Critical Role of Leadership
Leadership must frame the overall innovation effort; make the critical resource decisions in a transparent fashion; clear any obstacles that would impede momentum; legitimize the initiatives within the corporation; and, play a major role in setting the climate for innovation.

The Importance of an enabling Corporate Climate
Corporate Climate deals with the: cultural barriers to growth through innovation; the skills required; the incentive systems to create the right behavior; the managing systems and attitude. We have found that managing business risk is an absolutely critical component to a successful, sustainable innovation effort.

Sources of Ideas
Ideas are of course the basis for innovation. Where they come from is changing dramatically. We will discuss this thoroughly going forward. However, you will fall way short if all you do is generate ideas.

The Importance of Process
Process is the final component to a successful innovation effort and we will share what different companies have tried. Within this group there are sub-groups of Managing Uncertainty, Being Ambidextrous and Creating Competitive Separation.

Thursday, September 12, 2013

The Result

I wanted to start with a simple summary of the impact on Microsoft of not dealing with their barriers to growth which, by the way, are almost all internal under the full influence of leadership. This is why all the postings will be characterized as Leadership.

The impact is profound:

Driving Organic Growth and Innovation

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Underpinning of Driving Organic Growth Blog

Thursday, September 12, 2013

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